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About Us

Marketing experts with over 25 years of experience

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Graduated in Marketing and MBA from Pontificia Universidad Católica de Chile, with specializations at Kellogg Northwestern (Chicago) and IESE (Spain).

Luisa Fernanda Aragón

With over 25 years of experience leading growth strategies for global brands at Colgate-Palmolive, PepsiCo, Unilever, and Cervecería Centroamericana, including worldwide market research projects from New York.

Through Barrilete Azul, they have accompanied more than 50 companies in making better decisions and designing business and marketing strategies that enhance their competitiveness.

Deborah Greenberg

Leader in transformation and strategic growth. With a consolidated career of over 25 years in international markets, specializing in turning global vision into tangible local results.

Your experience with mass-market brands such as Raptor, De La Granja, Palmolive, Suavitel, and Axion, among others, has allowed you to design and execute strategies and action plans that optimize and strengthen business profitability in complex environments.

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Strategy and Global Vision, Innovation, Financial Management (P&L), Revenue Growth Management (RGM), and Digital Transformation.

Our system

We offer you the best business and marketing practices

7 out of 10 business owners are not satisfied with the results of their marketing efforts.

At Barrilete Azul, we understand the challenges and frustrations this can cause. That's why we've created the “Marketing with Results ®” system, which integrates strategy with execution and continuous improvement, allowing our clients to focus on key activities and optimize their resources.

Why is our name Barrilete Azul?

barrilete
(Guatemalan kite)
/ba-rri-le-te/
1. A traditional Guatemalan kite — a light flying object, usually made of paper or plastic over a bamboo frame, that rises in the wind while held by a single string. Regional usage (Guatemala): barrilete is the traditional Guatemalan term for kite. 
A barrilete is the easiest and most practical flying object to build — and with the right strategy, it can soar.

A kite is the easiest and most practical flying object to build, and with a good strategy, it can be made to fly.

In the same way, ourMarketing with Results® system integrates the best business tools and marketing practices, designed to drive growth and elevate your company's competitiveness. 

Companies that work with Barrilete Azul

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Strategic marketing services